Out-of-Home Panel

Overview

Understand where your opportunities lie, and which occasions should drive your growth, as well as customer loyalty. We run specialist consumer panels in several markets for out-of-home consumption. Based on a global continuous sample with the latest technology available, we record every beverage bought for consumption out-of-home, whether that’s on the go, at the place of purchase, in the workplace or elsewhere.

Key features

Consumption occasion detail

Develop a detailed picture of behaviors and attitudes, plus the context and the needs driving consumption decisions.

Deep insights around share of wallet

Get demographic information about the final consumer, where the purchase has been made, and why the beverage was chosen.

Competitive intelligence

Is your competition different between light and high frequency consumers? Who are your true competitors? Get data to win.