Brand Tracking
Overview
Transform your brand tracking with a brand guidance system that gives you quick access to crucial insights, with continuous brand monitoring and campaign measurement. Understand your brand performance now, and get alerts to see where it is heading. Use deep-dive modules to respond quickly, optimize activities and grow your sales and brand equity.
Key features
Intelligent brand insights
Harness the analysis of thousands of data points from multiple sources to uncover trends and future-focused insights.
A system to guide your brand
Access timely insights easily and securely on your intelligence platform, to optimize marketing investments and brand health.
Global brand experts
We identify the brand data and measures that matter for your business, to build you an agile brand guidance system.Check your brand performance and measure success in a new way, using a brand guidance system built by experts in brand tracking. Access all the insights you need, in one platform, to understand where your brand is now, with early indicators of where it’s heading. Uncover additional insights from short research surveys that will help you stay on track and guide your future action.
- Find out if your brand building efforts are succeeding versus your competitors
- Confidently inform plans for brand growth
- Justify marketing investments
Transform the way you make campaign decisions, with quick access to the agile insights you need, in an easy-to-use and action-focused dashboard. Measure brand and campaign performance in real time, to quickly respond to challenges. Uncover additional insights using post-testing, ad effectiveness tracking, and more, so you can optimize activity and meet your objectives.
- Understand which campaigns best support your brand building strategy
- Optimize media investment while campaigns are still live
- Make fast and informed decisions to improve communication effectiveness
Inform strategic decisions for long-term sustainable brand success by getting the deep insights you need, from multiple data sources, in one place. Bring your brand and communications tracking data together with multiple other insights from across Kantar, including social, sales, media, and more. Uncover trends and predict the future, using advanced analytics and artificial intelligence, to inform your plans. Identify additional opportunities using short research surveys, to maximize your brand’s potential.
- Find out if your brand growth strategies are creating competitive advantage
- Simulate the likely impact of different scenarios for your brand to inform your plans
- Uncover opportunities to win market share
Manage your brand performance on an ongoing basis, with quick and easy access to the continuous brand and communications tracking insights you need, from multiple data sources, in one platform. Harness real-time analysis from short research surveys to quickly respond to change and optimize marketing activity, so you can stay on track to meet your objectives. Access critical forward-looking insights using advanced analytics, to improve future performance and drive long-term brand growth.
- Check your brand is performing against strategy and correct issues quickly
- Keep a close eye on competitors and respond immediately to threats
- Optimize your brand and communications investments in real time
- Understand how your market and brand are evolving and what the future holds