Audience Measurement

Explore how people are consuming media, wherever and whenever they view, to understand the impact of media channels.

01

Connect data to improve audience engagement

We connect audience media consumption data to show you the entire consumer viewing journey, to inform your strategies.

02

With advanced technology, we measure real-time media consumption in and out of home, across platforms and devices.

03

We combine the latest technology and data science techniques with the experience of knowing what works for each market.

04

Industry players across the globe trust Kantar to deliver currency-grade data, used as the basis for trading.

Featured solutions

Get increased precision and enhance your own data with a scaled approach to audience measurement.

Get increased precision and enhance your own data with a scaled approach to audience measurement.

Get increased precision and enhance your own data with a scaled approach to audience measurement.

Additional solutions