Kantar’s Marketing Trends 2024 showcases the power of Kantar. It combines insights from the different areas of the business, to give you a holistic guidance for your brand growth journey.
From trends regarding AI to cancel culture and the focus on attention in advertising to trends regarding sustainability. This collection of 10 trends has it all. You will find data points well as Kantar’s point of view to help you prepare for your 2024 planning.
With trends regarding AI, the cancel culture and sustainability. This collection of 10 trends has it all. You’ll find data points supporting these trends as well as Kantar’s point of view to help you prepare for your 2024 planning.
Regardless of the industry or role you are in, there is something there to spark your curiosity.
Learn more about these trends in our (dutch) press release!
Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
Jane Ostler – EVP Global Thought Leadership