In the dynamic and rapidly shifting commerce landscape, accelerating agility will be the ultimate differentiator for CPGs and retailers striving to stay competitive. At Kantar Retail, our 2025 themes are designed to guide CPGs and retailers through the complexities of this evolving marketplace:
• Navigating crosscurrents: Businesses must develop strategies across multiple scenarios to navigate the political and economic crosscurrents and other disruptions ahead.
• Decisive retail: Decisions on resources and investments, rightsizing, expansion will be made prudently but briskly with the goal of driving margins.
• Cohesive ecosystem: The consumer offer must solve problems and inspire. Reinforcing the value equation is crucial for creating loyalty and driving sales and market share.
• Value reset: Understanding the varied definitions of differentiation and being flexible in conveying value is key. Retailers must tailer their offer to different generations and economic contexts.
• AI advantage: With the path-to-purchase becoming increasingly complex and circular, those that are data-driven and willing to lead in AI transformation will dominate.
Download the Retail in 2025 and beyond booklet to uncover how your organization can drive commerce by accelerating agility.
We encourage you to engage with us if you would like to explore any of these topics further and invite you to attend our 2024 Retail Insights Conference on Dec. 11-12 for insightful recommendations that will give your company a competitive edge in the retail landscape of 2025 and beyond.
• Navigating crosscurrents: Businesses must develop strategies across multiple scenarios to navigate the political and economic crosscurrents and other disruptions ahead.
• Decisive retail: Decisions on resources and investments, rightsizing, expansion will be made prudently but briskly with the goal of driving margins.
• Cohesive ecosystem: The consumer offer must solve problems and inspire. Reinforcing the value equation is crucial for creating loyalty and driving sales and market share.
• Value reset: Understanding the varied definitions of differentiation and being flexible in conveying value is key. Retailers must tailer their offer to different generations and economic contexts.
• AI advantage: With the path-to-purchase becoming increasingly complex and circular, those that are data-driven and willing to lead in AI transformation will dominate.
Download the Retail in 2025 and beyond booklet to uncover how your organization can drive commerce by accelerating agility.
We encourage you to engage with us if you would like to explore any of these topics further and invite you to attend our 2024 Retail Insights Conference on Dec. 11-12 for insightful recommendations that will give your company a competitive edge in the retail landscape of 2025 and beyond.
We hope these themes resonate and spark your curiosity. Get in touch to learn more about how our thought leadership, inspirational events and strategic advisory can help you navigate a path to growth during a period of economic volatility and rapid digital acceleration.
Register for Retail Insights Conference
Discover how you can join us at our Retail Insights Conference in December, where we’ll be delving into each theme with clear implications and action-orientated recommendations.
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Our retail experts have defined six forces to help brands navigate a period of economic volatility and rapid digital acceleration with a path to long-term growth.
Download the booklet