包装开发与测试
概述
凯度的全套包装测试解决方案能帮助品牌创造、筛选和验证脱颖而出、吸引消费者注意并推动增长的制胜包装。它采用最新的虚拟现实技术和直觉思维方法论在线上或线下搭建逼真的购物环境。.
主要功能
以人为本
以人为本设计包装，开发能满足消费者功能、情感和社交需求的包装。
反映现实
复制实体店或线上购物体验，150个虚拟店铺模板以供包装测试选择。
快速、经济高效且全球通适
全球都可通用复制，交互式数据仪表板呈现结果，并可获得创新和商务专家的建议。
Pack Create helps you create pack designs that meet people’s individual needs, early on and throughout the validation process, saving time and budget.
It uses world-class virtual reality and intuitive Type 1 thinking to allow shoppers to build a pack that meets their individual needs. Shoppers can create their ideal pack virtually; colour, shape, devices, pack claims and more. Analysis of each individual pack design reveals the optimum combinations of features.
Our Pack eValuate suite helps you identify winning designs and optimise new and redesigned packaging.
The screening module helps you test and optimise your packs quickly and cost effectively. Get results quickly with Kantar Marketplace, the automated research platform for marketers who want to test, learn and move faster.
The more in-depth validation module captures the consumers’ whole experience with behavioural and implicit metrics and pioneering virtual reality to replicate the instore and ecommerce environments. It provides an accurate understanding of pack engagement and the impact it will have on sales.