Kantar Profiles Audience Network

We’ve simplified, streamlined and scaled how you access respondent profiles in compliant ways.

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Overview

The Kantar Profiles Network is the largest in the industry and built with highly validated, permission-based respondents. Our unprecedented reach combined with enhanced sample and connected data sources creates unique audiences you can’t find anywhere else – all through a single access point.

In numbers

150m+ research-ready respondents (100% permission-based respondents, managed to participate in research surveys)

80% of the industry’s top sample sources are easily accessible

4,800 profiling attributes

130 panel markets

Key features

Dynamic access to our exclusive network of global panels

With faster, more efficient sampling than traditional methods. Plus: exclusive access to Kantar’s LifePoints Panel.

Trusted and compliant data source

Our data collection respects data protection regulations. We enhance connected sample compliantly.

Scaled media activation capabilities

We connect, verify, append and activate your data, and programmatically link you to new audiences.

Panel Representivity

All Kantar’s online access panels are ‘opt in’ by nature. Kantar welcomes everyone who wants to join their proprietary LifePoints Panels, regardless of their origin, their sexual orientation, or their ethnicity, as long as they pass both industry-standard and Kantar’s unique and industry-leading quality checks, validating that they are not ‘fraudulent’ panelists. The overall representation of the panelist sample pool available in a country is therefore driven by those who voluntarily sign up to be a member of the LifePoints panel in that country.