Kantar Marketplace
Overview
Our online platform, Kantar Marketplace, brings the most comprehensive consumer insight and expertise together in one place. Get quick access to existing insights from across the Kantar network and direct, cost effective access to expert solutions and quick self-serve surveys, so you can make better, faster decisions.
Key features
Proven approaches
Get quick access to Kantar’s validated advertising, media and innovation solutions trusted by over 8000 clients.
Unprecedented reach
Access our network of 88 million permission-based respondents in 50 countries, enhanced with 4,800+ profiling attributes.
Expert consultancy
Our solutions are underpinned by expertise from Kantar’s global network, with consultancy and serviced options available.
Access Kantar’s validated research solutions, and quickly test your ads, concepts or optimize campaign effectiveness.
Link: Test and optimize your TV, digital, outdoor, print or point-of-sale advertising in as few as six hours with Link, the world’s leading pre-testing solution.
Ad Now: Measure and evolve in-market performance of advertising campaigns. Understand the impact of your ad and how well it is building your brand.
eValuate: Identify and optimize new concepts to improve your innovation success rate in as few as 24 hours.
Context Lab: Understand the brand impact of your digital content in context - from digital ads to influencer and native content.
Brand Lift Insights: Optimize the brand impact of your digital advertising campaigns in-flight by knowing which elements drive performance.
The pace of marketing means you can't wait around for days for answers. Express Surveys gives answers to your specific questions in hours, or even minutes.
Our easy to use survey platform lets you ask just one or up to 20 questions and see your results come back real-time. With over 1,000 targeting attributes, from cat owners in California to millennials with credit cards, you can easily reach the right audience.
Answer pressing questions for pitches or meetings. Get input for important workshops. Test your new logo or idea with real consumers. The possibilities are endless.
Available now in the US and rolling out to other countries throughout 2020.
Access a wealth of Kantar insights with our specialist reports. Get direction on reputation, market dynamics, consumer attitudes and more.
Global Monitor market briefs provide a snapshot of the local consumer landscape with global comparisons, covering financial outlook, success and the workplace, tech use, plus attitudes towards health, personal appearance, shopping and brands.
With BrandZ Corporate Reputation reports you can benchmark your position against competitors and best-in-class brands. Find out how your business performs on the four pillars of reputation versus competitors for direction on how to build and manage your corporate reputation.