Brand Analytics

Explain and quantify the links from brand associations to equity and to sales, to optimize brand and media strategies.

01

Optimize what your brand stands for

Assess the most important messages, imagery, and marketing strategies that drive brand equity for different segments.

02

Prove the link from brand equity to business outcomes. Explain how each part of the media mix impacts brand perceptions.

03

Analyze social media, online reviews, speech, text, chatbots and more, to see market and category landscapes and trends.

Featured solutions

Optimize what your brand stands for by understanding the key brand associations that drive sales.

Get a full assessment of marketing effectiveness on brand building and long-term sales.

Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.