As a sponsor, Kantar was present at ESOMAR Supercharge in Amsterdam. Together with Danone, we hosted a session on how we helped Danone from insights to foresights. Using search data and artificial intelligence, Kantar was able to identify emerging ingredient and flavour trends for Danone's key categories. Sophia Bulatova (Analytics Business Consultant at Kantar) and Beste Demir (Foresights & Insights Director at Danone UK & Ireland) discuss how Search Analytics works and their key learnings from this project.
Did you miss the event or livestream? You can watch the whole session below!
