In Latin America, OTC is a market of 73 million buying households, with 3 million new buyers added in just one year. Want to lead this growth?
Our OTC Shopper Tracking solution is active and fully operational in five countries:
Brazil
Colombia
Ecuador
Mexico
Peru
Argentina (COMING SOON)
CariCam (COMING SOON)
OTC Shopper Tracking covers not only over-the-counter medicines, but also other consumer goods such as vitamins and supplements (for both adults and children), as well as beauty and personal care products — not to mention other items typically found on pharmacy and chemist shelves, including food and other mass-consumption products.
What’s more, we know which types of outlets consumers are using — from major pharmacy retail chains and independent shops to supermarkets and e-commerce.
With these insights, Worldpanel by Numerator helps you decode the factors behind the shopper’s decision-making process — so your OTC brand will no longer be an impulse purchase, to become a planned need.
Want to know more about the OTC market in Latin America?
Access the materials below and stay one step ahead of the competition:
• Article: OTC Market in Brazil
• Webinar: OTC Market in Brazil
• Report: OTC Market in Colombia
• Report: OTC Market in Peru
Discover more about OTC in Latin America – watch our on-demand webinar now.